What percentage of your budget is spent on Internet Marketing? Typically universities only designate 10% of their total marketing budget to all Internet Marketing initiatives. A 2007 study titled: College Search and the Millennial Generation revealed 84% percent of college-bound high school students used a college's websites most heavily in their research. A clear gap is evident between the searching techniques used by high school students and the channels used by universities to spread their message.
Common problems with most university websites include:
- Poor layouts
- Inconsistent design between department pages
- Ambiguous linking structures
- Primitive searching tools
- Outdated information
These conditions leave high school students confused and frustrated, damaging the university's first impression. The net effect can be less applications from fewer qualified students.
Don't let a difficult online presence damage your school's reputation. With proper landing pages your admissions marketing efforts can drive quality applicants and acquire better students. Academic Explorer enables students to quickly discover niche interests, proven paths to post graduation success, and critical pages for deeper research. The result is a riveting first impression firmly cementing positive awareness. Keep qualified students at your site and obtain their application.
To review our demo and learn more about AE packages we invite you to check out our new video presentations section. Click "view a demo" below.
